Apply to Invest — The Angel Group

Why Do We Invest in CPG?

CPG is an attractive sector for investment, acquisition, and return. Here’s why:

Significant macro tailwinds from consumers across ages, ethnicities, and genders—driving demand for new and better-for-you products
A supportive ecosystem that fosters continued innovation from startups
Multiple winning channels, including retail, DTC, and foodservice
High-growth potential—early-stage CPG brands can scale 100–500% in their first few years
Clear exit pathways: large strategics, private equity, and public markets
A fast-developing secondary market offering interim exit opportunities
Consistent high-profile liquidity events, including $1B+ exits, alongside a long tail of meaningful smaller wins

We invest in this space because we have an outsized advantage—through both our network and our collective expertise.

We’re a different kind of investing community—built by and for people who want to invest smarter in the consumer space.

Interested in learning more about the people behind The Angel Group? Read more here.

100% focused on consumer (food and beverage)
Access to exclusive allocations and advantaged valuations
Investor-friendly member model for our Signature Deals (no carry, no management fees)
Additional deal flow opportunities through:
Member-to-member Deal Flow Portal
Deal Spotlight (community-sourced opportunities)
Top Shelf Deals (later-stage SPVs with discounted carry)
Robust networking and business development opportunities

Deep integration in the CPG ecosystem through GPs and a network of 200+ industry operators and investors
Strong relationships with VCs
Curated deal flow, pre-vetted by GPs, with 8–10 syndications per year

Deals are vetted not just by GPs, but through the communal expertise of the TAG network
Access to VC and operator feedback as a “sanity check” on opportunities

Strategic support across sales, marketing, operations, and finance
Hands-on involvement from GPs in select investments to help founders—and protect investor value